Battles over booklets: gender myths in the British aid programme
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Abstract
Official policy documents are outcomes of intensely fought internal struggles. Through an analysis of a series of publicity booklets produced by the British aid programme between 1986 and 1998, this article explores how particular ways of thinking about women and gender were taken up by one donor agency. Based on the author's own experience, the article identifies the underlying processes related to power and knowledge that shaped a protracted and evolving bureaucratic contest over the text and pictures each booklet contained. The article explores how certain gender myths were used by the various contestants either to preserve or transform a policy agenda as represented in these booklets. In that contest, myths or stories were selected to resonate with the wider currents of ideology that were shaping aid policy at the time of each booklet's production. The article considers the external and internal political environment to which each booklet was responding and links the key policy messages of the booklets with the gender myths that each contains.|Author's abstract