Public advocacy is the bandwagon that everyone's clambering onto: but not people know what public advocacy really is

This paper discusses the concept and practice of public advocacy. It describes the various practices of public advocacy, what advocacy involves, its challenges, and offers a brief look at public advocacy in India. It argues that public advocacy, rather than being a mere fashionable term, should signify a set of planned, proactive and organised actions to address issues of injustice, marginalisation and rights abuse in a more effective and efficient manner. To do so effectively, existing power relations have to be shifted in favour of the marginalised.