In other words ... : the cultural dimension of communication for development.

This book pays attention to the cultural and educational aspects of communication for development and would be useful for those deciding on appropriate PRA techniques to use in particular situations. The first part of the book includes an overview of the changes in development strategies over the last few decades and the effects these have had on the utilisation of communication approaches.
The second part of the book discusses the intricate link between communication and culture and the way it influences the practice of interpersonal and mediated communication. Part three deals with media and their educational potential. The last part considers the steps involved in the planning and implementation / production of communication events, programmes and materials.