Investigating local markets using PRA.

This article outlines an approach to help communities explore market opportunities for their business ideas using PRA tools, that were piloted with the Itoseng Sewing and Knitting Women's Group in South Africa. A three month action learning book keeping and marketing course was held for 18 women, many of whom had low levels of literacy and from these the women developed a marketing plan for their business. In this paper some of the marketing tools used that were adapted from PRA methods are described.