Direct Matrix Ranking (DMR) in Kenya and West Bengal

This article introduces direct matrix ranking methods as they developed out of pairwise comparison. Direct matrix ranking moves quickly from discussion and questioning to recording respondents' views onto a matrix or table. Seven steps involved are outlined, and experiences and reflections are discussed. Weaknesses (it does not handle weightings, it is limited to classes of objects, it is subject to usual biases of interviews) and strengths (speed, interest, reversals) are noted.