Development Communication: reframing the role of the media

Development communication is about intervening in a systematic or strategic manner with either media or education in order to promote positive social change.  In this book media scholars explore the details of communication in areas where modernization has failed to deliver change.  They also introduce the history of development communication, major theories and approaches, the role of NGOs and foundations, feminism digital-divide and the paradigm shift currently underway.  The reframing stresses the power of grass-roots movements and “bottom-up” approaches that challenge the status quo and “top-down” focus of previous approaches.