Jones. C.

The paper explains what pairwise ranking is used for, and describes this technique. This is followed by some examples and instances where this technique can be used or applied. The paper notes that pairwise ranking combines both the ability to compare and to rank categories. It also mentions innovations in the use of pairwise ranking, such as sub-dividing cells for more detailed comparison. Timing, participation and materials needed are also discussed. Finally, the strengths and weaknesses of this technique are discussed.