Gould, P.

Mental Maps

This book examines 'the ways in which people form images of other places and how these images influence many decisions'. Examples are given of how people's mental maps reveal their perceptions and beliefs about the world. Planners asked people in Birmingham, UK, for 'the maps that they had in their heads and which they used in moving around the centre of the city'. The response was very large because 'people seemed to like the idea of helping planners and being involved in some small way with the planning process going on in their town'.